Thanks for visiting my site. I've worked in Advertising for over 20 years, and I've always looked to develop work that is arresting, motivating, and where possible, entertaining. As you can see from the little movie about how I got into the industry (it's in the WORK section), it's my dream job. I'm a true believer of the Howard Gossage quote: "People don't read ads. They read what interests them. Sometimes it's an ad." Now more than ever, with so much to read, view, swipe, click, follow and, in the worst possible case, ignore, I think my job is to provide that interest. I hope that comes across in my portfolio, a small selection of which you’ll find here. I've worked across many categories including FMCG, Telco, Finance, Energy, Media, Leisure and Retail. I've been a freelancer for 3 years. Before that, in my role as Creative Director of Chemistry, I was responsible for managing teams, developing talent and driving the standard of work to award-winning quality. Please do get in touch if I can be of help, or if you’d like to discuss (or give out about) any of my work.

Work History

  1. Copywriter and CD, Chemistry, Dublin
  2. Now freelance writer and CD


  1. Dunnes Stores
  2. Allied Irish Bank
  3. Lidl Ireland
  4. Center Parcs
  5. Danone
  6. Bord na Mona
  7. Irish Cancer Society
  8. Bulmers Ireland
  9. Irish Naval Service
  10. TG4


  1. Cannes Lions Gold
  2. D&AD
  3. World Press Awards
  4. Multiple Sharks
  5. 40+ ICAD Awards
  7. Digital Media Awards


  2. T: 00353852029916
  3. — @emmet_wright
  4. — EWright